Employing design thinking methods that are focused on increasing loan profits, new customer acquisition, and retaining customers.

I’m a UX designer in San Antonio. (Photo by Weston MacKinnon on Unsplash)

Since the start of 2020, I’ve gained varied and valuable experience; making complex processes become simple while helping small business owners apply for loans, designing and introducing new products to customers, helping customers save more money, and even collaborating with the Head of Strategy to get approval for new products.

To protect the internal information of the financial institution and to comply with the requests of the sensitive data of the customers & organization, I’ve chosen not to publish case study information. Please reach out to me personally (via Linkedin) for more information.

How practicing a human-centered design process helped us increased participation by 168% on review.


Review is a volunteering activity that takes place after indexing. After an image is indexed then it is reviewed by another volunteer (with more experience who has indexed at least 1,000 records), who checks it for accuracy. It’s also important to note that indexed records aren’t published on FamilySearch.org until the indexing and review takes place. These records are then used to produce FamilySearch’s Record Hints which lead to other users being able to easily search for and find their ancestors records.

Constraints. We were basically…

How my team utilized human-centered design principles to deliver an experience that met user expectations and helped increase retention for our indexing product.


My Team: While creating these solutions I was part of the indexing product team at FamilySearch and the project spanned 2017 to 2018. I contributed to my product team as a full-stack UX designer (research and design) while collaborating with PM, our developers, and QA.

What is indexing? Indexing is digitizing historical documents. Indexing is done by volunteers who transcribe names, dates, places, and other important information off of photographed historical documents so those images can be…

Product designer, living in San Antonio Texas, that’s passionate about human-centered design, marathon runner, mountain biker, and a proud dad of 2 boys.

Product Designer

My favorite part about Product design is getting out of the building and being with people who use my products, understanding their needs, and even being proved wrong. I’m passionate about lifelong learning and being results-oriented. I am driven to make an impact, and to create meaningful products, wherever I am.

Out of the office: UX research trip to Jamaica for FamilySearch

My Background

I’m originally from Hillsboro Oregon, a small town just outside of Portland.

Since graduating from BYU-Idaho with a BFA, I’ve worked at FamilySearch. At FamilySearch, I’ve…

Showing the human-centered design process of how we were given a business problem of creating a new product for a new market (children) and came up with a solution that delighted our audience and accomplished business goals.

The Problem

Pursuing a new market: Children and Families

Early in 2018, our board of directors invited my team to pursue a new market; families, and in particular families with children ages 9–12. Historically our product was built for the advanced genealogist but they wanted us to figure out what the ideal experience was for families doing family history together.

Background: At the time there was general understanding of the benefits of…

Exploring how to take a desktop app experience and simplifying it for a mobile experience

My Role: I worked with Andrew Hair another UX designer on this project in 2017–2018. I was chosen with my experience with indexing and he was chosen because he was the principle mobile designer. We both participated in ideation, creating the prototype, user testing, and working with devs on implementation.

Our Constraints: Create/prototype in Portuguese for the target market of Brazil. No extra resources: we had to fit this in on top of other work. No travel: we had to do prototyping locally and/or remotely…


Date: 2016–2017

Product Team: FamilySearch Web Indexing

Goal: Increase conversions. The goal for this project was to increase our conversion from the FamilySearch home page to our indexing page and then to start using our product. Our metrics showed that our users would come to our indexing overview page from the FamilySearch home page and then leave before participating.

Involvement: Lead UX. Led ideation with PM and devs to think of ideas for the redesign. Created low fidelity paper sketches to flesh out initial ideas. Then created high fidelity designs for user testing, and led user testing sessions.

The problem

The problem…

FamilySearch Annual Hathathon

Once a year at FamilySearch we have a hackathon where anyone can choose a problem to solve and then have a day and a half of work time to create a new out of the box solution. The solutions can be coded or slide-ware (Invision prototypes). Teams compete for the hackathon cup, given to the best idea and best product. I teamed up with 3 other UX designers for this project; Curtis Barlow, Jake Ottesen, Josie Morris.

Our design team for this 2-day hackathon; Curtis Barlow, Jake Ottesen, Josie Morris, and myself.


For the past several months I’ve been on a team that is tasked with understanding how children (ages 8–12 and outside the U.S.)…

CJ McCollum is an NBA star and creator of the “Pull Up” podcast from Portland. Photo from NBA.com

Lessons from Woj & CJ

One of the things I love about the game of basketball is how many applications it has both in everyday life and business. I recently listened to one of my favorite podcasts “The Pull Up” an award-winning basketball podcast hosted by CJ McCollum of the Portland Trailblazers, in which he interviews Adrian Wojnarowski (Woj), the most prominent and successful NBA insider from ESPN on how he broke through in his career.

In the podcast, Woj reiterated that his success did not come from 1 event but doing the right things over and over and especially not taking shortcuts throughout his…

Product Discovery: are you planting the same crops in the same fields year after year?

This article is part of a series about my failures as a Product Designer. We often hear “fail fast, fail often” when it comes to design but how often do we say the same for ourselves? This series is an effort to learn from my failures by documenting them. #failFastFailOften #productDesign

Running down memory lane

Recently I was able to visit my hometown of Hillsboro Oregon, a suburb of the Portland metro area. …

Kevin Dewey

Product Designer in San Antonio

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